Apple Camera

Industrial Design2022

Role

Industrial Designer

Focus

Product Design

Client

Concept Project

Context

A sleek device that seamlessly blends the rugged durability of an action camera with the intuitive versatility of a vlogging companion. This project focuses on embodying Apple’s brand language, emphasizing minimalism, innovation, and user-centric design.

Core Values

Minimalism

Reducing complexity to create an intuitive and elegant user interface.

Ecosystem

Seamless connectivity with iPhone and Mac for instant sharing and editing.

Durability

Premium materials that withstand rugged use without compromising aesthetics.

Final Product

Form Exploration

Ergonomics Testing