Girl Effect
Core Focus
Accessibility
Engagement
Impact
Type
UX UI Design Thinking
Client
University Project
ADHP5203 – UX/UI Design
Academic Year 2024-25
Context
A user-centred redesign focused on making the Girl Effect platform more inclusive, engaging, and impactful. The project enhanced accessibility for diverse users, introduced intuitive navigation and low-bandwidth optimisation, and refreshed the visual design to better resonate with young audiences while encouraging participation and long-term impact.
Challenges identified
01
Navigation
Difficulty in finding key information due to unclear structure and inconsistent menu hierarchy.
02
Accessibility
Lack of intuitive interactions and incomplete adherence to accessibility standards for diverse users.
03
Storytelling
Ineffective communication of brand narrative and limited emotional engagement with potential donors.
My Approach
Navigation & Usability
01
Revamped the site structure for intuitive navigation and enhanced usability.
Design & Accessibility
02
Introduced modern typography and color schemes to improve accessibility and readability.
Prototyping & Testing
03
Utilized iterative prototyping from low-fidelity sketches to high-fidelity designs, ensuring a user-centric final product.
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