UX Redesign Accessibility, Engagement & Impact
Girl Effect
2025
Core Focus
Accessibility
Engagement
Impact
Type
UX UI Design Thinking
Client
University Project (MA in Design Innovation)
ADHP5203 – UX/UI Design [Level 7]
Academic Year 2024-25
Context
A user-centred redesign focused on making the Girl Effect platform more inclusive, engaging, and impactful. The project enhanced accessibility for diverse users, introduced intuitive navigation and low-bandwidth optimisation, and refreshed the visual design to better resonate with young audiences while encouraging participation and long-term impact.
Challenges identified
01
Navigation difficulty in finding key information due to unclear structure and inconsistent menu hierarchy
02
Usability and accessibility lack of intuitive interactions and incomplete adherence to accessibility standards
03
Storytelling ineffective communication of brand narrative and limited emotional engagement with users
My Approach
Navigation & Usability
01
Revamped the site structure for intuitive navigation and enhanced usability.
Design & Accessibility
02
Introduced modern typography and color schemes to improve accessibility and readability.
Prototyping & Testing
03
Utilized iterative prototyping from low-fidelity sketches to high-fidelity designs, ensuring a user-centric final product.
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