Voice of Strays
Web Design2023
Role
UX/UI Designer
Focus
Design Thinking
Client
Voice of Strays
Context
Voice of Strays is an independent initiative dedicated to rescuing, rehabilitating, and rehoming stray dogs. The goal was to design a warm, engaging website that inspires trust and encourages donations, adoptions, and volunteering through emotional storytelling and clear user flows.
Challenges identified
01
Emotional vs. Functional
Balancing the strong emotional appeal of animal rescue with the practical usability required for donations and information.
02
Call to Action
Ensuring donation and adoption CTAs were prominent and effective without feeling overwhelming or aggressive.
03
Performance
Optimizing page load times while utilizing high-resolution, emotional imagery to tell the story.
Final Design
Design System
High Fidelity Prototypes
