Website design Engaging Community for Animal Welfare
Voice of Strays
2023
(1.0) Role
UX/UI Designer
(2.0) Core Focus
Design Thinking
(3.0) Client
Voice of Strays (Freelance Project)
Context
Voice of Strays is an independent initiative dedicated to rescuing, rehabilitating, and rehoming stray dogs. As a freelance project, the goal was to design a warm, engaging, and informative website that inspires trust and encourages people to get involved through donations, adoptions, and volunteering. The design emphasises clear navigation, storytelling, and user-friendly interactions to build stronger community support for the shelter’s mission.
Challenges identified
01
Balancing the emotional appeal with practical usability.
02
Making sure donation/adoption calls-to-action were prominent but not overwhelming.
03
Optimizing load time while using high-resolution visuals.
My Approach
Emotional Connection
01
Hero Section with CTA: Strong call-to-action “Get Involved” drives user engagement right from the top.
Trust & Credibility
02
Impact Stats: Boldly displayed stats show the real-world impact. (2700+ medically helped dogs)
Clear Information
03
Project Highlights: Upcoming initiatives and ways to contribute are clearly displayed.
